Swettenham engage digital booking platform Breedr to manage stallion’s roster.
Swettenham Stud today announced that demand for Puissance De Lune has forced them to declare the book for the striking son of Shamardal, now full for this season.
In an industry first, to ensure breeders are given the best opportunity to capitalise on any last-minute mare cancellations, Swettenham Stud will utilise Breedr, a new digital end-to-end booking platform, to instantly notify interested breeders of an available slot.
Swettenham Stud Principal Adam Sangster stated "We have been overwhelmed by the demand for PDL but given what we are seeing from the likes of undefeated, dual stakes winner CHANTREA and Edward Manifold winner MOONLIGHT MAID are doing, we are not surprised. We acknowledge that during the season there are inevitably last-minute cancellations, so to ensure we give breeders the best opportunity to fill a slot at the 11th hour, we needed to streamline the existing booking process.
"Breedr’s new technology will allow us to digitise and automate the whole booking process. This creates a level playing field for all breeders and minimises missed revenue to our shareholders in the stallion. We are confident the concept will be well received and believe the online booking model is a great innovative way to complement our more traditional sales methods.”
Tom Seymour, Founder of Breedr commented. “We are delighted to align ourselves with such a progressive and innovative brand like Swettenham Stud. Breedr’s charter is to help the entire breeding ecosystem, providing free access to digital solutions that make their enterprises more efficient and commercially sustainable.
"This latest initiative (with PDL), is a perfect example of the type of win-win scenarios we are striving for. By providing a waitlist of mares, Studs can now move immediately to fill slots and minimise the opportunity cost of an empty slot. Studs can tap into Breedr’s eSignature contract feature, reducing the entire booking process down to just a couple of minutes. On the other hand, Breeders now have far greater agility on where to send their mares. We applaud Adam for embracing the innovation and are confident this streamlined approach will appeal to more studs as the season progresses.”
To sweeten the deal, Swettenham Stud will reward those who engage in the concept by offering any last minute booking to PDL at $18,700 incl GST, a saving of $1,100.
To register your interest in this PDL offer, please follow the following steps or click here to watch a 60sec tutorial.
- Go to www.breedr.horse
- Register (new users) or Login (existing users) as a Breeder/Mare Owner *new users will receive a verification email that needs to be acknowledged (pls check Junk inbox if not immediately received)
- Once logged in, Click ‘Add Mare’ and create a mare profile. *allow the auto mare search system to recognise your mare and pre-populate her details.
- Within the mare profile, click Yes to ‘Accept Invitations’ field
- Click the ‘Book’ tab and within the ‘Stallion Search’ function, enter Puissance De Lune in the ‘Preferred Stallion(s)’ field
- Click on ‘Apply for Nomination’ for Puissance De Lune - this completes the process and Swettenham will now have your mare waitlisted for any cancellations.
For further information on any of Swettenham Stud stallions, please don’t hesitate to contact Adam Sangster or Sam Matthews at Swettenham Stud. If anyone requires technical support using Breedr, please contact Tom Seymour on +61 (0) 414 896988 or email support@breedr.horse.
