Exciting New August Virtual Sale for Magic Millions

Media Release - Tuesday Jun 18

Following recent successes and responding to industry requests Magic Millions is delighted to announce an exciting Virtual Sale on the eve of the breeding season.

To be held on Tuesday, August 27, the auction will offer a select line up of stock to a virtual audience with a quality catalogue to go under the hammer.

Advertisement



The virtual sale will enable vendors and owners to present stock at auction with a proven "live" Magic Millions sale feel utilising world class auctioneers in a streamlined online style.

Over the past 12 months Magic Millions has conducted virtual sales to sell the retired racemares Sheeza Belter and Seradess who realised $1.35 million and $700,000 respectively.

A similar process was used to offer the 10 time Group One winner Imperatriz who sold for a Southern Hemisphere record price of $6.6 million last month.

While the lots being offered will not be present in the sale ring, the sales process will be conducted from the Magic Millions Sales Complex on the Gold Coast.

The news comes with the first high profile entry for the sale confirmed with Yarraman Park Stud announcing that international Group winner Have a Good Day will go under the hammer.

A winner of the Group Three Prix de Cabourg at Deauville in France, the Irish bred Have a Good Day will be the only Group winning mare in foal to champion sire Frankel offered in Australia in 2024.

"It's exciting to announce this new Virtual Sale," Magic Millions Managing Director Barry Bowditch said. "The process has worked exceptionally well with mares such as Sheeza Belter and Seradess and we are looking at giving vendors the same opportunity."

"All lots are to be photographed and filmed and come with the relevant fit for purpose certificates. And then the vendors and owners and prospective buyers will be able to be a part of a streamlined, proven and popular selling process." 

"A number of our clients are wanting to offer quality bloodstock to an online audience, but they don't want to have to wait days for the sale to eventuate. They are wanting professional auctioneers to present the stock for online, phone or in person bidding on the Gold Coast." 

"There's nothing like the dynamic auction experience to buy or sell. It's very transparent with the ability to see and hear each bid. It's cost and time effective and is already proven by our company." 

"Whether it's racefillies, broodmares, proven colts and geldings being aimed at carnivals around the world or stallion shares this Virtual Sale will provide the ideal opportunity."

Entries for the sale are open now and the catalogue will be released online in early August. To lodge an entry click here.

Advertisment
More Reading...
Unraced Brother to G2 Winner Hope in Your Heart Tops MM Digital
Unraced three-year-old Dundeel gelding Putcee (Lot 4) topped the Magic Millions Digital (6-11 Nov) Sale which concluded this afternoon, selling for $30,000 to Liam Ruddy after 38 bids.
Pedigree Potential –NZB Ready to Run – Nicks that Click
A quality packed catalogue for the 2026 NZB Ready to Run Sale is now online and in the lead up to the sale we’ll go looking each week for some horses of interest that jump out on pedigree for various reasons.
Juvenile Trial Watch – Warwick Farm
Three trials for juveniles were run at Warwick Farm on Thursday morning with winners for Ciaron Maher, Bjorn Baker and the Waterhouse Bott stable.
Remembering Sunline – The Queen of the Cox Plate Before Winx
From our vantage point in 2026, we can look back at modern Cox Plate history and marvel at how quickly the years are passing.
2027 Golden Slipper Entries – Sortable Sale Mail – Find Out More
The new season is nearly upon us and that means all over the country a new crop of rising two year-olds are taking baby steps in the best stables in the land with the Australian Turf Club announcing this week they had received 1881 entries for the 2027 Golden Slipper, so who is in the race?
Debut Winners Join Road to TAB Karaka Millions 2YO
The $1m TAB Karaka Millions 2YO (1200m) dream is well and truly alive for two big groups of owners following first-start victories by two-year-old fillies at Te Rapa and Tauherenikau last weekend.
Remembering Northerly – The Greatest Caulfield Cup Winner This Century
It's Caulfield Cup week, and what better moment to revisit the life and times of one of the greatest - if not the greatest - Caulfield Cup winner of the modern era.
ATO Takes Harder Line on Losses
For such a contentious topic—particularly for participants in the thoroughbred industry—the wait for updated ATO guidance on whether an activity is a “business” or a “hobby” has certainly been a long one.
Group One performer Myakkabelle goes under the hammer on Gavelhouse Plus
Gavelhouse Plus is giving breeders the chance to add a Group One performer to their broodmare band with the auction of multiple black-type placegetter Myakkabelle.
Mike McMahon and Jamie Hill Appointed NZB’s American Representatives
NZB are thrilled to announce the appointment of Mike McMahon and Jamie Hill as American-based Sale Representatives.