Widden Stud first to offer pedigree-based service fee discounts on G1 Goldmine

Media Release - Tuesday Oct 13

Widden Stud has become the first farm on G1 Goldmine to offer Match Offers, a service fee discount that applies only to mares whose pedigree is a Perfect Match or 20/20 Match with the stallion. Eighteen Widden stallions standing in New South Wales and Victoria carry a Match Offer for the 2026 season.

Match Offers are a new feature of Stallion Match, the stallion directory and mating analysis tool inside G1 Goldmine. A farm sets a discount on each stallion it promotes, as a percentage or a fixed amount, and the discount is shown only to breeders whose mare returns a Perfect Match or 20/20 Match with that stallion. The breeder clicks a button on the result, Enquire about Special Offer, and the enquiry goes directly to the farm.Widden Stud is home to champion sire Zoustar.

“We’ve always said the right mare for a stallion is one whose pedigree fits his, and G1 Goldmine gives breeders a way to see that in a minute. Putting an offer on those mares made sense to us. If a breeder has done the homework and the match is there, we want that mare in the book,” said Matt Comerford, Widden Stud.

The Perfect Match pattern appears in the pedigrees of 24% of stakes winners and 3% of underperforming horses, based on Australian horses since 2021. The 20/20 Match pattern appears 2.3 times more often in stakes winners’ pedigrees. Breeders have used both match types on G1 Goldmine to shortlist stallions for several seasons.

“Every service fee discount I have seen in 20 years in this industry was negotiated by a person,” said Matthew Ennis, Managing Director of G1 Goldmine. “This is the first on our platform where the pairing of mare and stallion decides. Widden have put an offer on 18 of their stallions, and no breeder will know whether their mare qualifies until they search her.”

Match Offers are visible on every G1 Goldmine membership, including the free tier. Offers run while each stallion’s promotion on G1 Goldmine is active. Depending on the stallion, the saving on a single service fee is up to 50% for a qualifying mare.

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Stud farms promoting stallions on G1 Goldmine can set their own Match Offers by contacting G1 Goldmine, which configures the offers on the farm’s behalf.

About G1 Goldmine. G1 Goldmine (g1goldmine.com) is a thoroughbred pedigree and breeding analytics platform operated by G1 Racesoft Pty Ltd. Its database holds 10.2 million race starts, 52,000 stakes winners and 2,300 active stallions from 750 stud farms, with 17,000+ runners from around 1,900 races added every week from racing worldwide. Members run 80,000+ searches a month, and subscribers are in 36 countries. Stallion Match is the stallion directory and mating analysis tool inside G1 Goldmine.

About Widden Stud. Widden Stud has stood stallions in the Widden Valley, New South Wales, since the Thompson family bought the property in 1867, and is now in its seventh generation of family ownership. Champion sires to have stood at Widden include Vain, Marscay, Bletchingly, Todman and General Nediym, and more recently Sebring, Stratum and Northern Meteor. The farm stands 18 stallions across its New South Wales and Victorian properties, headed by Zoustar.

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